People
Employee engagement Global inclusion
Practices
Governance, ethics, & risk Environmental impact Sustainable sourcing
Products & services
Sustainable investing Consumer & product impact Financial inclusion
Making a difference
Volunteerism Sponsorships Principal Foundation
Sustainability Consumer & product impact
Consumer & product impact

We help enable greater access to relevant insurance, investment, and savings products and services for individuals and businesses around the globe to build a more inclusive economy.

Key topics
Woman in office.
Fair marketing and advertising

Fairness and transparency are integral to our business. We work to ensure our advertising is easy to understand and does not include any false, misleading, or exaggerated statements, adhering to applicable regulations that govern communication with the public to help ensure our customers are able to make informed decisions.

Fair marketing and advertising procedures statement (PDF)

Couple with tablet.
Customer education and empowerment

We believe expanding access to useful financial tools and insights can improve knowledge and result in greater financial equity. Across the world, we’re leveraging our expertise to make reliable financial information available to more people, providing them with the education and resources they need to better manage their financial future.

Financial education webinar replays

Two women looking at tablet.
Product equity and access

We are aware of the various obstacles that individuals and businesses face in planning, protecting, and saving for the future. By leveraging our unique position, we can help break down these barriers by enhancing the accessibility of financial and insurance products, services, and solutions.

Accessibility commitment

Hola Futuro

2024 highlights
  • We offered a free monthly webinar series in the U.S., open to all interested attendees, which customizes its content to the varied needs of participants at different life stages. In 2024, the subjects covered included financial basics, health care in retirement, college savings, estate planning, understanding investing, women and wealth, among others.

99%

positive rating from participants of our SMB webinar who completed our survey.

More than 1,250

businesses supported through Elevate by Principal

2024 Sustainability report

Read more about our commitment to sustainability.

Download full report (PDF)

Our work supports the following UN Sustainable Development Goals:

Goal 8: Decent work and economic growth Goal 10: Reduced inequalities